Media Information

We invite industry media contacts to join our PR mailing list to stay up to date with the latest global news from Snorkel. To request to be added to our list, or for any other media-related enquiries, please contact:

Barb Canibano
Vice President of Global Marketing
8350 Eastgate Road
Henderson NV 89015 USA
T: +1 (702) 727 4929

For background information on Snorkel for use in a media article, you can download our current notes for editors here:

Snorkel OnSite™ Telematics Solution Now Available

Snorkel Onsite™ Telematics Solution Now AvailableHenderson, NV, USA (18th October 2021) Snorkel™ is very pleased to announce the global launch of its new telematics offering, Snorkel OnSite™ today at The ARA Show 2021.

Powered by Trackunit®, Snorkel OnSite is a full-service telematics offering that is available on most current Snorkel mobile elevating work platforms and telehandlers, many of which are now telematics-ready featuring a compatible connection for the telematics module.

Available globally, Snorkel OnSite can be optioned at the time of ordering for factory-install, or for field-installation by an authorized Snorkel dealer or service center. Snorkel offers a choice of telematics subscriptions, including a Direct Data and API package that can feed data from Snorkel lifts directly into a customer’s existing telematics dashboard, as well as a Data and Dashboard package which includes access to a Trackunit branded dashboard where a customer can access Snorkel machine data, as well as feed in other products from other brands.

Subscription packages are available in a choice of either 24-months or 60-months, and an optional access keypad with RFID capabilities is available. The type of data that can be accessed in Snorkel products is based on whether the unit is CAN bus or Non-CAN bus, but generally includes key information such as the machine status (on/off), machine hours, the machine’s physical location, and the battery charge level.

Access to real-time information provides opportunity for improved product support. Snorkel has trained its global product support teams and distribution network on the Trackunit solution, enabling them to provide faster and more accurate troubleshooting support remotely.

“Trackunit is one of the leading telematics providers for our industry, and we are very pleased to have partnered with them to develop this solution for our customers” said Matthew Elvin, CEO, Xtreme Manufacturing & Snorkel. “In line with our keep it simple approach, we focused on making it easy for our customers to access all of their fleet data in one place, either through the Trackunit dashboard, or by using API’s to feed the data into their existing telematics tools. This maximizes the usability of the data to the customer, as they can see everything in one place.”

“We are proud to work with an industry-leading OEM in bringing this technology to the market. Snorkel has taken a truly customer-centric approach to the data that their customers will find value in. Leveraging the Trackunit ecosystem, they enable customers to drive useful insights back into their organizations.” said Jeffrey Cohen, President, Trackunit.

Trackunit is a provider of fleet management solutions to the global construction equipment industry. They collect and analyze machine data in real-time to deliver actionable, proactive and predictive information, empowering customers with data-driven foresight. Headquartered in Denmark, Chicago, IL and Singapore, and with subsidiaries in Sweden, Norway, France, Holland, Germany, UK, Australia and Japan, Trackunit supports its customers globally. Trackunit were selected as the telematics program partner for the Ahern Family of Companies in June 2020.

For more information on Snorkel OnSite telematics, please visit Snorkel and Trackunit are celebrating the launch with a jointly hosted reception for customers on Tuesday, October 19th.

Follow us on social media for our latest news & announcements