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Snorkel Continues Support Of Charitable Art Initiative

Gent48 has an eye for detail. Photo courtesy of Edwin Ladd - Mr Ladd Media
Photo courtesy of Edwin Ladd – Mr Ladd Media

Renowned street artist Gent48 was supported for the second time by Snorkel™, a leading manufacturer of aerial work platforms, to create his second mural with art4charity in Birmingham, UK.

Commissioned by Birmingham City Football Club, locally referred to as the “Blues”, the piece is entitled ‘Record Breakers’ and celebrates two Blues players, Trevor Francis and Jude Bellingham.

Trevor Francis joined Birmingham City FC in 1970 as their youngest player. 9 years later, in 1979, Francis made a transfer to Nottingham Forrest, becoming the first British million-pound player in football. Jude Bellingham joined Birmingham City FC in 2019 and beat Francis by becoming the football club’s youngest player by 101 days. Like Francis, Bellingham made a huge transfer, moving to Borussia Dortmund in 2020. Both players are connected by their original ties with the Blues.

The Birmingham City Football Club, in association with art4charity and Gent48, wanted the piece, ‘Record Breakers’, to be produced as part of the Digbeth Project that was set-up in May 2020 by art4charity. The Digbeth Project hopes to represent the people of Birmingham coming together through COVID-19 by implementing various artworks throughout the city. There are 9 more unique creations planned for the coming months.

This will be the second mural that Gent48 has created as part of this scheme, the first called ‘Forward in Unity’ depicted the front-line workers’ fight against Coronavirus. This new mural incorporates the artist’s signature style of a character-based mural, and depicts the two football icons in blue, their first team colour. It is positioned at the heart of the Blues Fanbase, Tilton Road End in St Andrews, Birmingham.

Once again, Gent48 turned to TLC Platforms, a powered access rental company, who supplied a Snorkel S3370RT compact rough terrain scissor lift. Gent48 used this same platform to complete his previous mural, ‘Forward in Unity’.

Paul Latham, Group CEO at TLC Platforms said, “We are excited to be part of the continuation of the Digbeth Project, and to once again support Gent48 with the tools to make this happen safely. The Snorkel S3370RT continues to be our lift of choice for this application, delivering a stable platform at all heights, and the large platform with roll-out deck extension means there is plenty of space for the creativity to happen!”

Andrew Fishburn, Managing Director at Snorkel UK and Vice President of Strategic Accounts EMEA for Snorkel, added, “We are delighted that a Snorkel scissor lift has been selected for such a worthwhile project in the city of Birmingham. We look forward to seeing how the rest of the project develops.”

Prints of the murals are available to purchase at the art4charity website, with the proceeds of the prints going to the Lord Mayor of Birmingham’s Charity, where they will be donated to three chosen charities. These non-profits include Acorn Children’s Hospice, Birmingham St Mary’s Hospice and SIFA Fireside.

Footballer Jude Bellingham featured i the mural. Photo courtesy of Edwin Ladd - Mr Ladd Media
Footballer Jude Bellingham featured i the mural. Photo courtesy of Edwin Ladd – Mr Ladd Media
Gent48 using the spacious deck of the Snorkel S3370RT. Photo courtesy of Edwin Ladd - Mr Ladd Media
Gent48 using the spacious deck of the Snorkel S3370RT. Photo courtesy of Edwin Ladd – Mr Ladd Media
Recognizing Record Breakers in the mural. Photo courtesy of Edwin Ladd - Mr Ladd Media
Recognizing Record Breakers in the mural. Photo courtesy of Edwin Ladd – Mr Ladd Media
The completed mural. Photo courtesy of Edwin Ladd - Mr Ladd Media
The completed mural. Photo courtesy of Edwin Ladd – Mr Ladd Media
The mural in progress. Photo courtesy of Edwin Ladd - Mr Ladd Media
The mural in progress. Photo courtesy of Edwin Ladd – Mr Ladd Media
The Record Breakers mural lit up in blue, the colour of Birmingham City Football Club. Photo courtesy of Edwin Ladd - Mr Ladd Media
The Record Breakers mural lit up in blue, the colour of Birmingham City Football Club. Photo courtesy of Edwin Ladd – Mr Ladd Media
The Snorkel S3370RT on Hire from TLC Platforms Provids a Stable Platform. Photo courtesy of Edwin Ladd - Mr Ladd Media
The Snorkel S3370RT on Hire from TLC Platforms Provids a Stable Platform. Photo courtesy of Edwin Ladd – Mr Ladd Media
The Snorkel S3370RT with extension deck provided plenty of space for the creativity to happen. Photo courtesy of Edwin Ladd - Mr Ladd Media
The Snorkel S3370RT with extension deck provided plenty of space for the creativity to happen. Photo courtesy of Edwin Ladd – Mr Ladd Media

For more information on art4charity, please visit https://art4charity.co.uk/, and for TLC Platforms please visit https://www.tlcplatforms.co.uk/.

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