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New Year, New Snorkel Website

Henderson, Nevada, USA (7th January 2019) Snorkel™, a leading full-line manufacturer of aerial lifts, is very pleased to announce that 2019 marks the company’s 60th anniversary.

Founded in 1959 by Art Moore, with roots in the fire-fighting industry, Snorkel has grown into a global leader within the aerial lift industry.  

To kick off a year of celebrations, Snorkel has today unveiled a brand-new global website for the company, featuring a clean and modern user interface and many new online features that will benefit its global customer base.

These features include access to The Platform™, Snorkel’s new online parts ordering system and interactive technical publications library. This highly efficient, easily searchable resource provides fast access to locating and ordering spare parts anywhere in the world, anytime, as well as the ability to access a significant library of Snorkel manuals, bulletins, schematics and other technical documents in minimal time.

Snorkel is also pleased to launch The Toolbox™ on the new website, which is an online blog of exclusive Snorkel content focused on getting the most from Snorkel lifts.  The regularly-updated blog will feature a variety of videos and articles on service, maintenance and operation of Snorkel products, direct from Snorkel’s global team of product support experts.

A new password-protected brand center has also been created, providing access to Snorkel logos, photos, videos and other materials to assist customers and dealers to easily promote their Snorkel equipment.

The new website also boasts completely redesigned product pages, with new product videos and detailed photo galleries.  The quote request process has been simplified with the addition of a ‘quote basket’, where users can place all items that they are interested in and simply request quotes for all of those products by completing just one quick form.  The Snorkel dealer locator has also been enhanced, now including branch maps, opening hours and services offered.

Matthew Elvin, CEO at Snorkel, said, “The new Snorkel global website is another step in our mission to continuously improve the customer experience. The fresh design is right up-to-date, but still affords the approachability and simplicity that our customers have come to expect from Snorkel.”

“This is a great way to start our 60th year in business, and I am incredibly proud to be celebrating such a milestone in our history.”

The fully optimized website for mobile, tablet and desktop is now live at, and includes a history timeline where you can learn more about Snorkel’s 60 years of innovation.

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